Collaborating with Visit SLO CAL on countywide sustainability education including serving as partner in the destination spotlight for the World Travel & Tourism Commission highlight the work of the City’s Climate Action programs and their intersection with tourism . Sustainable SLO is a San Luis Obispo tourism program dedicated to helping the city achieve its sustainability goals. As part of our “Keys for Trees” program, a portion of your room charge when you stay at a San Luis Obispo hotel goes to planting trees around town.

Understanding the Context

2025-2030 Strategic Plan I N T R O D U C T I O N The tourism industry is one of the strongest economic drivers in San Luis Obispo. The community is a beautiful gem in the Central Coast, offering a mix of history, outdoor recreation, great shopping, and proximity to both the coast and inland vineyards. BACKGROUND In June 2008, the City Council adopted Ordinance 1517 establishing the Tourism Business Improvement District (TBID) in the City of San Luis Obispo as requested by the local lodging industry. The assessment of two percent of gross receipts for the district became efective on , and the use of funds as defined in Section 12.42.030 of the Municipal Code states: “This ...

Key Insights