ladies wedding gown - Fashion Center
Business Insider: I purchased my wedding gown from Etsy for less than $800. As a middle-aged bride on a budget, it was the perfect dress for me. I purchased my wedding gown from Etsy for less than $800.
Understanding the Context
As a middle-aged bride on a budget, it was the perfect dress for me. news.com.au: Hundreds of brides queue for hours to rush Vinnies wedding dress sale A video of women queuing for hours, then rushing into an op-shop in an upmarket Sydney suburb, has highlighted how unaffordable weddings have become. Hundreds of brides queue for hours to rush Vinnies wedding dress sale The plural possessive is "ladies'." "Lady" is singular, so if you were referring solely to one woman's shoes, it would be "the lady's shoes." As for your second question, I'm assuming you're referring to a group of women in your salutation of them, so it would be "Good morning, ladies." And as you're addressing them directly, the comma preceding "ladies" is necessary. Hence, there is no ambiguity with the men, and for the same reason no ambiguity with the ladies.
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Key Insights
Ladies is the plural form of lady, so the apostrophe goes to the right - ladies'. If you are wondering why we don't write ladies's, it is because ladies is one of the exceptions, along with girls', parents', players', weeks' and even Klingons' Ladies Captain means the Captain responsible for Ladies Golf elected to represent the Lady Members at Club and County level and to fulfil [sic] any requirements of the relevant Golf Association.