Aiming to get your Search Lost Impression Share (Rank) below 20%-30% is a good benchmark to improve visibility and increase ad delivery. I understand your concern about your channel's reach and impressions being low, especially after having good rates previously. This is a common and frustrating issue for many creators, and you're right to want to address it.

Understanding the Context

Counting impressions Depending on the ad format, Ad Manager measures impressions based on the format’s measurement methodology. Ad Manager counts an impression each time a creative is downloaded and has begun to load in the user's device. Note that the impression is counted before the creative is fully downloaded and viewed by the end user. Impression share data is available for campaigns, ad groups, product groups (for Shopping campaigns), and keywords.

Key Insights

Impression share is a good way to understand whether your ads might reach more people if you increase your bid or budget. Ad Manager counts an impression each time a creative is downloaded in the user's device and begins to load. Mobile app impressions are counted when one or more pixels of the ad creative are visible on a device's screen. When setting up display and native creatives, you may have the option to add a third party impression tracking URL. Impression-level ad revenue helps you calculate more precise data on the lifetime value (LTV) of your app users.

Final Thoughts

LTV is an important metric that can help guide your user acquisition and monetization strategy. On this page How impression-level ad revenue works Get started using impression-level ad revenue Frequently asked questions How impression-level ad revenue works When you enable ... Unique Reach: Overlap Impression Reach Unique Reach Overlap The number of unique impressions that overlap across a given pair of dimensions. Note: On , the method used to calculate the metrics of Unique Reach, including Duplicate, Exclusive, and Overlap, were updated to a faster and more accurate method. Sign in to YouTube Studio. From the left Menu, select Analytics .

From the top Menu, select Content. Impressions and how they led to watch time Note: For detailed analytics, please use YouTube Studio. With the "All" filter selected, you can view the “Impressions and how they led to watch time” report which gives you a visual of your thumbnail’s impressions that led to views and watch ...