The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party ... Many people consider the flower girl one of the highlights of a wedding.

Understanding the Context

This pint-sized member of the wedding party is a cute mini replica of the bride and bridesmaids. Plus, they often engage in ... Vogue: What You Need To Know About Having a Flower Girl On Your Wedding Day Want to have a flower girl on your wedding day? It’s a tradition in western cultures that dates back to Ancient Rome, where young girls used to present a couple with wheat as a symbol of prosperity.

Key Insights

What You Need To Know About Having a Flower Girl On Your Wedding Day Retail TouchPoints: David’s Bridal Expands Loyalty Program Rewards to the Full Wedding Party