In pursuit of a younger customer base, the Kendall + Kylie brand has partnered with Azazie, the direct-to-consumer bridal brand, to introduce a party and cocktail dress collection, according to an ... Retail TouchPoints: As Legacy Bridal Retailers Flounder, DTC Brand Azazie is Selling 5,000 Dresses a Day As Legacy Bridal Retailers Flounder, DTC Brand Azazie is Selling 5,000 Dresses a Day Los Angeles Magazine: Azazie Has a New Showroom for Affordable Occasion Dresses Women's Wear Daily: EXCLUSIVE: Azazie Teams With Mattel for Barbie Bridal Collection Featuring Wedding Gowns, Bridesmaid Dresses and More EXCLUSIVE: Azazie Teams With Mattel for Barbie Bridal Collection Featuring Wedding Gowns, Bridesmaid Dresses and More Women's Wear Daily: Azazie Unveils Second Barbie Collection With 20 Bridesmaid Dresses Town & Country: Hearing Wedding Bells? Shop Christian Siriano's New Bridal Collection with Azazie